It’s true: Instagram carousel posts offer higher engagement than other content types…
Ralph Lauren used both feed and story carousels as part of an Instagram campaign that drove a “41% increase in product page views.”
But in the world of social media, nothing’s free. This increased engagement comes with a cost: carousel posts take twice as much work to design (and that’s just for a two image carousel!). If you’re already struggling to stay on top of a full content schedule, one or two extra designs a week might seem impossible...